- Who
- Clinica Veterinară Lăbuța, a fictional two-vet practice in Giurgiu. Open six days a week, with an emergency line at night and on Sundays. Most clients are families with dogs and cats from the town and the nearby villages.
- The problem
- The phone rings all day with appointment requests, often while the vets are in a consultation.
- No online presence beyond a Facebook page, so new clients cannot find the clinic on Google.
- The same questions every day: what does a vaccination cost, when are you open, do you do grooming?
- After-hours emergencies: people do not know whether they can call or where to go.
- Goals
- Let clients request an appointment online, so the phone rings less.
- Show the services and indicative prices clearly, so fewer calls are about prices.
- Make the emergency line visible on every screen.
- Look trustworthy and calm: this is where people bring a sick pet.
- Be found on Google for “veterinar Giurgiu” and the clinic’s own name.
- Audience
- Pet owners in Giurgiu and the surrounding area, mostly on their phones
- New residents looking for a vet for the first time
- Existing clients checking hours, prices and the emergency number
- Budget
- Around €2,000–2,500 + VAT for the site, plus a small monthly budget for hosting and upkeep.
- Timeline
- Live within a month, before the spring vaccination season.
Example projectIllustrative example: not a real client
A website for a veterinary clinic, step by step
What a real project looks like from the first notes to the live site: the brief, our recommendation and quote, the wireframe, the final design and a working demo. Everything below is for a fictional clinic in Giurgiu, so you can see the process, not just an invoice.
Step 1 of 5
The brief: what the clinic told us
Every project starts with a 30-minute call. We write up what we hear as structured notes and send them back for confirmation before anything is quoted. These are the notes for our fictional clinic.
Step 2 of 5
Our recommendation and the quote
Starter would give the clinic a good one-page presence. The goals here need more: separate pages for the main services, a booking flow and local search work, so we recommended Business.
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Service pages, not one long page
Vaccinations, sterilisation, dental care and grooming each get a page with what is included and an indicative price. That answers the daily questions and gives Google a page to show for each search.
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Online booking and a visible emergency line
A booking form that lands in the clinic’s calendar, and the emergency number in the header on every screen, including on phones.
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Local SEO from day one
Google Business Profile set up and linked, VeterinaryCare structured data, Search Console and a sitemap. Rankings depend on content and time, so we set that up honestly rather than promising a position.
If the budget had been tighter, we would have started with Starter (from €599 + VAT): the same booking form and emergency line on one well-built page, with service pages added later.
Business website for a veterinary clinic
Prepared for Clinica Veterinară Lăbuța, Giurgiu (illustrative example: not a real client)
One-time project: Business
- Design adapted to the clinic’s identity: logo mark, calm teal palette, mobile-first
- Hand-built site with a home page and service pages: vaccinations, consultations, sterilisation, dental care, grooming
- Indicative prices, opening hours, the team and an FAQ, with copy written in RO/EN
- Online appointment requests and a click-to-call emergency line on every screen
- Local SEO: Google Business Profile, VeterinaryCare structured data, Search Console, sitemap
- Testing on real phones, launch, documentation and a 30-day warranty
Project total
Standard price from 1 January 2027: €1,999
€1,499
+ VAT
Save 25%
Launch price until 31 Dec · standard price from 1 Jan 2027
Ongoing costs (approximate)
- Domain .ro, paid to the registrar
- ≈ €10–15/year
- Care plan: hosting, updates, up to an hour of changes a month
- €79/month or €790/year
- Online booking (Cal.com free plan)
- €0
First-year estimate ≈ €2,301 + VAT (approx.)
€1,499 + ~€12 domain + €790 Care yearly + €0 booking
Paid in full upfront: €1,424 + VAT (save 5%).
Step 3 of 5
The prototype: a wireframe of the whole site
Before any colour or imagery, the clinic sees a greyscale wireframe of every screen: what goes where, in what order, and what a visitor sees first on a phone.
What the client reviews at this stage
Changes at this stage are cheap: moving a section is a five-minute job. That is why we review structure before design.
- The order of the sections: booking and the emergency line first, then services and prices, then trust.
- What is above the fold on a phone, where most visitors will be.
- The booking flow: which fields, and what happens after sending.
- The words: service names, prices and the questions in the FAQ. Colour and photos come later.
Step 4 of 5
The final design
The same structure, now with the clinic’s identity: colours, type, illustrations and real copy. Use the toggle to compare the wireframe with the final design.
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Colours chosen for trust and calm
A soft teal with warm neutrals, not the red of an emergency room. The one warm accent is reserved for the emergency line, so it stands out without shouting.
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Large tap targets for booking
The “Book a consultation” button is the biggest element on the page and at least 56px tall, comfortable to hit with a thumb on a phone.
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The emergency number always visible
It sits in the header on every screen, as a click-to-call link, so nobody has to scroll or search while their pet is unwell.
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Light, fast and honest imagery
Simple SVG illustrations instead of stock photos: nothing heavy to download, and clearly named slots for the clinic’s own photos when it has them.
Step 5 of 5
Launch and the live demo
The demo is a real, self-contained page, built the way we would build the clinic’s site. Open it, tap through it on your phone, and measure it yourself.
Open the live demoA real page, marked as fictional. Opens in a new tab.
Test it yourself on PageSpeed InsightsGoogle’s test, with the demo’s address filled in.(opens in a new tab)
We publish performance targets, not promises: the link opens Google’s PageSpeed Insights with the demo’s address filled in, so you can run the test yourself.
What happens after launch
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The Care plan
Hosting, SSL, backups, updates and monitoring, plus up to an hour of changes a month: new prices, a new vet, a seasonal notice.
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Google Business Profile
Set up and linked to the site, with hours, services and the emergency number, so the clinic appears on the map for local searches.
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Reviews
A short link the clinic can send to happy clients after a visit. Real reviews, over time, do more for local ranking than anything on the site itself.
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A monthly check
Speed, search visibility and broken links, with a short note on what changed and what to do next.
The demo is marked as fictional and is not indexed by search engines, so it never competes with a real clinic.
Questions about a clinic website
What owners of clinics and practices ask us before a call.
How much does a website for a veterinary clinic cost?
In this example, a Business site with service pages, online booking and local SEO is €1,499 + VAT, or about €2,301 + VAT for the first year with the domain, the Care plan and a free booking tool. A smaller website of up to five pages starts at €599 + VAT with the Starter package. The fixed price for your clinic is agreed after a 30-minute call.
Can clients book appointments online?
Yes. The demo shows a booking form that would land in the clinic’s calendar and send a confirmation. Depending on the clinic, we connect a free tool such as Cal.com, an existing practice-management system or a simple email-based request.
How long does it take?
About three weeks for a Business site like this one, from the confirmed brief to launch, including writing the copy and preparing the illustrations. Starter usually takes 7–10 working days after scope and content inputs are agreed, subject to timely feedback.
Is this a real clinic?
No. Clinica Veterinară Lăbuța is invented for this walkthrough: the people, address, phone number and prices are placeholders. The process, the packages and the prices we quote are real.
Want something like this for your business?
A clinic, a pet shop, a workshop or a practice: the process is the same. Book a 30-minute call and you get an honest recommendation and a fixed quote afterwards.
Calls are in English, with Romanian support on request.